Showing posts with label #socialmedia. Show all posts
Showing posts with label #socialmedia. Show all posts

Thursday, March 26, 2015

Day two of the Facebook Developers Conference: F82015. Watching on the big screen in our conference room, continuing from yesterday. So many great new products for marketers coming to facebook! 


Looking forward to the new available ads manager dashboards, Parse, Messenger for Business and much more!

Saturday, February 28, 2015

We told you it was a matter of time. We posted about a year ago to look out for Pinterest to allow paid advertising. Launched today, #‎pinterest‬ now has what is called Promoted Pins. Go see if you have been invited yet! 


Post up any q's or thoughts below. I am playing with it all now. Will you use this network more now that you can target advertising?

Tuesday, August 26, 2014



Facebook Like-Gating to Go Bye-Bye 
on November 5th, 2014




Dear Facebook, 

You continually make these changes that are simply ignorant and asinine. Another proverbial nail in the coffin for small businesses trying to gain traction on an increasingly difficult Facebook marketing platform. 

Their moves continually push away the 90% of businesses in the US that are not big brands or have huge budgets. Foolish, foolish follow up to already declining Reach. Businesses better start looking at other social networks to find their audience, as living strictly on Facebook will be detrimental. 
What the heck do you mean by " To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike." Ummm NO. 

Who are YOU to tell a business what a quality connection is? Studies CONTINUALLY and EMPHATICALLY show that fans Like a Page for these top four reasons: 

1. Support a Brand I Like. 
2. TO GET A COUPON OR DISCOUNT. 
3. To receive regular updates of new products/services. 
4. TO PARTICIPATE IN CONTESTS. 


You have already systematically started smashing #1 and 3 with your algorithms in a force to "pay to play" model, NOW you are going to KILL #2 and 3. 
What you obviously don't get, Facebook, is that these incentives often result in further chance of viral awareness via engagement to potentially reach that friend of a friend that doesn't know about a Page! Way to kill the usefulness of leveraging audiences. 

I love Facebook, and have been a HUGE supporter with my agency for over 5 years telling clients that should have a facebook presence (for the most part...some businesses don't ever get an ROI on facebook die to target audience), should budget for some ads/boosted posts, create great content, and engage. 
Facebook: you better change directions soon.The grass is getting much greener on other social networks, while your lawn is quickly seeing the winter of our discontent.

Tuesday, August 5, 2014

The Wizard of Oz:


Have you posted content from inside your business recently? The latest products? A picture of the new front office manager? A short video of your production line in action? A funny story? Advice for other entrepreneurs? A charity event you attended? The new office computers? A company lunch at a local restaurant?
Let people get to know you!
Why the Wizard of Oz? For film buffs, the point of the Man Behind the Curtain is simple: people are naturally drawn to the unknown. What makes your business tick? What goes on behind the scenes?
Open the curtain with your content, and let people connect and engage with YOU! 

Tuesday, July 29, 2014

Time to look at the "up and coming" social networks! Which 
ones have you or will you try?
Our favorite is Vine!



Read More at the original article on Mashable HERE

Wednesday, December 4, 2013

Which has more bacteria living on it? A toilet seat or your mobile device?
Hint: Go get some anti-bacterial wipes and clean your phone. Now. RIGHT NOW.