This is not a post about the Damn Yankees song from back in the big hair band days, it's about you and your business.
For all the praise that brand advertisers have for social media, they must be aware that it’s very much a double-edged sword. Facebook, Yelp, Gowalla, SCVNGR, Twitter and Foursquare, platforms are used to help build an identity and a one to one relationship with your customers. But you must be careful…it can just as quickly turn on you and your brand.
Social media disasters occur for a number of reasons, the first being that your company probably made a mistake. It may not have been intentional, but something somewhere went wrong just enough for someone to complain. One mistake is all it takes for social media to turn against your brand.
No one is perfect and you can’t expect to please everyone all the time, so the best trick is to be prepared for how to handle things if your company finds itself under attack in the social realm…and that is where Talking Finger comes in.