Tuesday, August 26, 2014

Facebook Like-Gating to Go Bye-Bye 
on November 5th, 2014

Dear Facebook

You continually make these changes that are simply ignorant and asinine. Another proverbial nail in the coffin for small businesses trying to gain traction on an increasingly difficult Facebook marketing platform. 

Their moves continually push away the 90% of businesses in the US that are not big brands or have huge budgets. Foolish, foolish follow up to already declining Reach. Businesses better start looking at other social networks to find their audience, as living strictly on Facebook will be detrimental. 
What the heck do you mean by " To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike." Ummm NO. 

Who are YOU to tell a business what a quality connection is? Studies CONTINUALLY and EMPHATICALLY show that fans Like a Page for these top four reasons: 

1. Support a Brand I Like. 
3. To receive regular updates of new products/services. 

You have already systematically started smashing #1 and 3 with your algorithms in a force to "pay to play" model, NOW you are going to KILL #2 and 3. 
What you obviously don't get, Facebook, is that these incentives often result in further chance of viral awareness via engagement to potentially reach that friend of a friend that doesn't know about a Page! Way to kill the usefulness of leveraging audiences. 

I love Facebook, and have been a HUGE supporter with my agency for over 5 years telling clients that should have a facebook presence (for the most part...some businesses don't ever get an ROI on facebook die to target audience), should budget for some ads/boosted posts, create great content, and engage. 
Facebook: you better change directions soon.The grass is getting much greener on other social networks, while your lawn is quickly seeing the winter of our discontent.

Thursday, August 21, 2014

Facebook and Instagram have truly started to integrate the two networks. In the latest update to Instagram, you will see "Suggested for You" that will pull from your relationships on Facebook. 

Why is this important?

Facebook has lost some of it's luster with the youth, while 
Instagram is the #1 app for the under 30 crowd.

It will not be long before you see massive tie-ins for ads and other marketing initiatives.
In short, having a solid presence on Facebook and as well on Instagram will be a powerful marketing campaign to reach mass audience, but allow different messages to the two networks.

What are your thoughts?

Thursday, August 14, 2014

Google Hangout recording by three experts. Discussion "Silo
 Marketing and Why it is Detrimental to Your Business" -What is silo marketing? -The shift from print to digital initiatives -The impact of Social Media Marketing Brands need to connect and integrate -Tips to avoid silo marketing Inspiration: Working with virtual teams and more! A lot to learn, and a fun video to watch! 

Tuesday, August 5, 2014

The Wizard of Oz:

Have you posted content from inside your business recently? The latest products? A picture of the new front office manager? A short video of your production line in action? A funny story? Advice for other entrepreneurs? A charity event you attended? The new office computers? A company lunch at a local restaurant?
Let people get to know you!
Why the Wizard of Oz? For film buffs, the point of the Man Behind the Curtain is simple: people are naturally drawn to the unknown. What makes your business tick? What goes on behind the scenes?
Open the curtain with your content, and let people connect and engage with YOU!