Facebook and Instagram have truly started to integrate the two networks. In the latest update to Instagram, you will see "Suggested for You" that will pull from your relationships on Facebook.
Why is this important?
Facebook has lost some of it's luster with the youth, while
Instagram is the #1 app for the under 30 crowd.
It will not be long before you see massive tie-ins for ads and other marketing initiatives.
In short, having a solid presence on Facebook and as well on Instagram will be a powerful marketing campaign to reach mass audience, but allow different messages to the two networks.
What are your thoughts?