Showing posts with label social media connecticut. Show all posts
Showing posts with label social media connecticut. Show all posts

Thursday, August 21, 2014


Facebook and Instagram have truly started to integrate the two networks. In the latest update to Instagram, you will see "Suggested for You" that will pull from your relationships on Facebook. 


Why is this important?

Facebook has lost some of it's luster with the youth, while 
Instagram is the #1 app for the under 30 crowd.

It will not be long before you see massive tie-ins for ads and other marketing initiatives.
In short, having a solid presence on Facebook and as well on Instagram will be a powerful marketing campaign to reach mass audience, but allow different messages to the two networks.


What are your thoughts?

Tuesday, November 26, 2013

Social Media Marketing. Social media marketing Q&A Session at Trumbull Marriott Connecticut

Bill DeRosa as part of a panel discussion about social media marketing at the Come Together for Business Expo 2014 at the Trumbull Marriott, Trumbull Connecticut.

In this discussion, we go over best times to post on Facebook, Twitter, Pinterest etc, how to get more qualified Likes and Follows, how to create/curate content, strategy, new social networks such as Vine and Instagram, the rise of Google+, and much more.

Any questions, please feel free to post them up!


  

Tuesday, October 8, 2013

Easy ideas for your company's Instagram






Many of you by now have probably heard of or even use the photography app Instagram, but did you know it could help generate new business? Some companies we speak to don’t use the application because they simply don’t know what to post photos or videos of. We’ve came up with a quick list of ideas to help you get a jumpstart on this awesome application:

1.  Does your company sell products? Post images of it! Don’t just post a boring image of it though- show it in use!
2.  People love when they get to see inside of a company, so post photos or videos of your employees and happenings going on during the normal work day (ex: parties, employees at work, etc)
3. Photos of customers with their products (reach out on your other platforms such as Facebook and Twitter and ask them to send in pictures of themselves with your product) You can also have people tag you in their photos or use a specific hashtag.
4.  Humor and inspiration pictures do well on Instagram so have fun and inspire your audience.
5.  Don’t be afraid to get creative! Anything you find interesting, others probably will too!

After you’ve posted your photo or video, add a short description of what it is and use proper hashtags. Have a picture of a cake? Your description may be…. “Dinosaur cake for client’s 4th birthday” Use hashtags such as #cake, #bakery, #yummy #companyname. Its that simple! Hashtags are how content is discovered on Instagram.

Have any more questions about Instagram? Don’t be afraid to contact us via email or call 203-491-0306!
 

Tuesday, April 2, 2013

My departure from Talking Finger by Erik Granato

This has to be one of the hardest things for me to write, not because I am someone who is not great with words but because this blog is about my departure from Talking Finger. For those of you who do not know, Bill and I came to an agreement for Bill to purchase my half of Talking Finger and I legally transferred all of my power over to Bill on Feb 28th, 2013, after 3 awesome years together building Talking Finger.

I wanted to write this blog to share my history of Talking Finger and wish Bill nothing but the best as he journeys on with Talking Finger and Dana and Chris. I know TF is in great hands, I would not have picked someone like Bill as a partner back 3 years ago if I didn't feel I would be able to have someone who would have my back as well as I had his. TF is in great hands and will continue to thrive.

It all started with Facebook, Bill posted a status on his wall (on an old profile) saying "With all my friends out there, we have so much talent that we need to do something together".  That was in early 2010...after leaving a weekend trip with my cousin in D.C. who has always been an inspiration to me, I had an idea that I punched into my phone while driving over the Chesapeake Bay Bridge.

As usual Bacon dominates my mind but a Social Media Marketing Company came into my head (and some really strange names for it as you can see) and I quickly typed it in. (I don't want to hear about texting and driving) I know that I should have known better but I'm getting older and these things need to be written down before I forget them. So I sent Bill this message when I got home. And by the way I didn't figure out the the name Talking Finger till June!
(As anyone who has followed us over the years knows I can't spell well...some things never change!)

The next day the guys gathered at Bills Cabana for our traditional night of guys night swimming, having some beers and general B.S. that guys do when they are together.  I asked him what he felt about the idea and his words were (plug your ears) "FUCK YA!...I know exactly what you are thinking, tomorrow we start planning this thing." So the next day I came over to Bills house with a giant pad of paper and some Spider man markers I bought at the local Odd-Job (Were a start-up...can't afford Sharpies at this point)  and we sat on the floor of the cabana and started to write out a very rough business plan.
(Our PR Photo, not the actually cabana)
.
When I got home that night that I realized that a list I had written up in 1994 was about to have one more thing checked off of it. 

(The last line says "Owner of a company") This was a list I made so long ago, but a few years ago when I found it again in a box of personal things I realized that I had actually accomplished 80% of them. Some of them are just not practical now...like a pilots license but I was able to cross of one more from the list. Game on!

So Bill and I became "married" for a lack of better words and spent a tremendous amount of time researching "what" we were going to be...we sat at the cabana with out laptops (PC Vs. MAC war had begun also) and we went to town learning everything social media.
(by the way that slot machine never pays out...its rigged!)
We acted as a team, we learned each other strengths so that neither would feel helpless if one of us was alone with a client. We started to promote ourselves as best we could and till this day we praise everyone at the Greater Valley Chamber of Commerce for being so supportive as well as DiMatteo Group and our friend "Lauren P.K." for the same support and helping us get off the ground! Success came very quick for us through those channels as well as Bills knowledge of Trade Shows which we showcased at often.
Bill setting up at the "Oakdale"

We did Webinars together

And the GVCC had us handle the social media for the annual Chic-Fil-A leadercast
Everything was going AWESOME, and still is...I was doing a ton of speaking engagements in NYC for companies that had followed us and wanted us to speak on everything from Facebook to Pinterest to Social Media Strategy...

...Attended the Facebook F8 Conference in NYC to gain more knowledge for my Facebook Developer skills...

...We got to do some wild stuff and meet and gain clients not only from the local area but from all over the world...as far away as Greece. We also created and executed a successful political social media campaign for Mayor Staffieri to assist him in re-election...

...Hung out with Rap legends at a recording studio in NYC...

...and even made a relationship with Chaz from WPLR and he loved us so much he tapped us to do all the social media for this past Christmas's toy drive at the Webster Bank Arena...

 ...TV and Radio press was happening so often that we couldn't go anywhere without some going...I heard of you guys...




...In December we were awarded Entrepreneurial Growth Award from The GVCC...


I was managing along with Bill well over 150 clients from around the world, everything from simple Facebook makeovers to complex social media strategies...all this will attending class at night to check off another item on my list...the last line, Go back and finish school.

All this took a major toll on me which I learned how to power through and "just do it". The experience, relationships and personal pride I gained from all things Talking Finger is priceless to me....and here is where the "but" comes in.

I decided late in 2012 after finally seeing the light at the end of the tunnel when school was about to end that I needed to pursue my education to a higher level. Talking Finger was chugging along at a sweet pace and Bill as well as Dana our Social Media Strategy's/Content Writer and Chris or Graphic Designer were kicking some serious ass with their work. I had a long talk with Bill about potentially leaving TF and pursuing the next level of my life, heck I'm only 41, I have a lot of time in my life to start all over...I felt now was the only time I would have to go after the next level of my dreams...the problem was if I left TF I knew I would feel as if I was giving up my 3 year old child for adoption, which is how I still feel. Fortunately for me the people at TF are incredible parents so I know my child is in great hands but I knew I would miss TF everyday, I miss the people I engaged with frequently. I have made so many friends through TF...Clients that became friends is a special thing to me and that is one of the harder pieces of this departure to work through.

I am not one for inspirational quotes especially ones in a fortune cookie but I did get this one during my process of departing TF.

I want to thank everyone I met in my past 3 years at TF, we would not have been able to be where we got to be at if it wasn't for you. The warmth and kindness as well as the new friendships are going to be with me forever. 

I leave Talking Finger saddened that I have to close a chapter in my life, but its been an incredible 3 years.

Bill, Dana, Chris thank you for giving me the opportunity not only to have met you but the fun, the hard work and the success that we all achieved together. I wish nothing but the best for all of you as Bill takes you on to a new adventure...I will never forget you guys.

Friday, November 2, 2012

WHY ! ? ...Why?

Does a bear tweet in the woods?


So last night I saw this pic on a favorite time killing website/app I go to when I need a good laugh or need to kill some time between commercials. www.9gag.com 

The bear is right people... don't push Twitter to Facebook, as a matter of fact don't push anything to anywhere, keep it on the platform that it belongs to! If you don't know why then this is the blog post for you, if you do know why then you must be a follower of ours at Talking Finger.

So here is why and its really simple. 
Twitter is different from Facebook, Facebook is different from Linked In, Pinterest is different from YouTube, Blogs are different from...well you get where I am going here. Each social media platform has its target market segment. You wouldn't advertise a Justin Beiber concert on the 6 pm news you would advertise on MTV. (Yes we actually mentioned that name...sorry I had to get tough on you.) Each message you have is intended to do a specific thing to the person who reads it.
Here is an example:
Blogs tell a story - To much to post on FB. 
Twitter tells the audience what is happening NOW, right now.
Pinterest is where you post images to the mostly female audience. 
Facebook is where you inform the largest concentration of people what is happening. 
YouTube is where you show anything that can be spun into a video.
Linked In is where you wear your suit and be professional. 

Here is your breakdown........based on a night out for sushi...At one of my favorites Nobu.

Blog: Sushi...Blah Blah Blah...Sushi...etc (Tell a story about it)

Twitter: OMG this is the best sushi place ever! I love @Nobu #RockShrimp 

Pinterest: Here are the pics of them making my dish! (insert 5 photos here)

Facebook: (Question Post) What's your favorite sushi? 

YouTube: Take a look at the sushi chef making our rolls and all the people in here!

Linked In: Update status. Let your connections that Nobu is a great hip place to have a client lunch or dinner.


See how every message is different yet they all talk about the same thing. Why, why, why would you post the same thing on every platform??? It makes no sense. The audience is different! 
This is what happens when you say the same thing on all channels. 
By posting the same thing everywhere you are like Stewie. Mommy, Mommy, Mommy, Mommy, Mommy....after a few times your audience hears the same thing on different platforms...they unfollow/unlike, aka they leave you.

So, while you may feel that you are saving time and money you are actually doing harm to your brand.  You are telling your audience that you just want to force feed them information, and you don't care about them, you only care about your agenda. Each platform has a unique demographic that uses it and yes they may follow you on all your channels but they DON'T want to hear the same thing on them. Give them a reason to follow you on different channels, change it up to cater to them. 
These are your customers! 
They are your brand advocates!
They are the conduit to the people WHO DO NOT KNOW about you yet! 

So respect the audience, speak to them properly on the platform you are posting to. 

And bears do not tweet. I googled it.