Many of you by now have probably heard of or even use the
photography app Instagram, but did you know it could help generate new
business? Some companies we speak to don’t use the application because
they simply don’t know what to post photos or videos of. We’ve came up with a quick list of
ideas to help you get a jumpstart on this awesome application:
1. Does your company sell products? Post images of
it! Don’t just post a boring image of it though- show it in use!
2. People love when they get to see inside of a
company, so post photos or videos of your employees and happenings going on during the
normal work day (ex: parties, employees at work, etc)
3. Photos of customers with their products (reach
out on your other platforms such as Facebook and Twitter and ask them to send
in pictures of themselves with your product) You can also have people tag you
in their photos or use a specific hashtag.
4. Humor and inspiration pictures do well on
Instagram so have fun and inspire your audience.
5. Don’t be afraid to get creative! Anything you
find interesting, others probably will too!
After you’ve posted your photo or video, add a short description of
what it is and use proper hashtags. Have a picture of a cake? Your description
may be…. “Dinosaur cake for client’s 4th birthday” Use hashtags such
as #cake, #bakery, #yummy #companyname. Its that simple! Hashtags are how content is discovered on Instagram.
Have any more questions about Instagram? Don’t be afraid to
contact us via email or call 203-491-0306!
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