Tuesday, January 25, 2011

Creating a company from scratch. "Talking Finger"

This is my first post in a series where my goal is to log my life’s progress, both the good times and trouble times I have experienced while creating the social media marketing company called “Talking Finger”

It all started in March of 2010 when a close friend, Bill DeRosa, had posted a message on Facebook saying “Hey, there is a lot of brain power and knowledge here…how can we harness it and create a business with it?” So we independently thought out some ideas, some of which we still are thinking of doing. After writing down many ideas such as bacon scented candles, which by the way are all over the internet, I had the idea of creating a social media marketing company. When I went to Bills house in mid March of 2010 to hang out and discuss our goal of building a business together I told him we need to create a social media marketing company. As soon as I was done saying that Bill’s eyes grew wide and nearly screamed out “YES, that’s perfect for us and the times we live in. “It was at that point we knew we had to do it.

When we got together back in March to figure out how to build a new company we started by writing our skill sets down on paper and talking about what each of could bring to the table. Both Bill and I have 20 years each in various marketing venues. I have a background in newspaper and magazine print ad creation and sales, direct mail marketing, corporate trade show work and web and graphic design. Bill has a similar background but also brings to the table work in television and radio advertising. Both of us also have many years of sales skills in our tool box of knowledge as well.

While we were doing this something magical happened. Our attention on creating a company changed focus; it was now directed to the new found connection we had realized together that 2 years of prior friendship didn’t show…we would not only make a great team based on our life experience but we have a interesting connection that allows us to read and work off each other. We have very similar though patterns, we nearly finish each other’s sentences and a connection that is vital in any relationship is this little nugget.

Bill and I have the ability to hear what the other person is saying from their point of view. In other words when Bill brings an idea to the table I am able to not only think about how that idea will work in real life but I am able to understand how Bill came up with the idea and how he feels it will be viable. This one thing has allowed us to create and work much quicker and allows us the pleasure to be open and free with our creative thoughts because each of us knows where the other person is coming from.

After that magical event happened we each know that the idea I came up with “Let’s create a social media marketing company” would be the thing both of us would not only be excellent at creating but we were the right team for the job.

Erik G.